Rudaw – Erbil and Sulaymaniyah studios

A viewer should not be able to tell which city a Rudaw bulletin comes from. That was the requirement behind two studios built in different years and different buildings: Sulaymaniyah in 2018 and Erbil in 2020–21, each with its own spatial limits and operational needs.

One channel, two cities

The answer was a shared design language rather than a copied set. Both studios use the same palette, the same angular set elements and the same lighting treatment, with orange and blue light lines tracing riser edges and frames against a dark, reflective floor. Because the identity lives in those lines and in the screen content, each plan could adapt to its room while the picture stays recognisably Rudaw.

Within that language the floor is zoned for news, interviews and live segments: an angular anchor desk, a curved interview sofa on a lit circular riser, and movable pieces for changes of format. High-resolution LED screens carry real-time graphics and transitions. The LED walls were supplied by VIPRO’s project partner Hexacue.

Turnkey, end to end

VIPRO worked from concept to installation: architecture and interiors, set and visual identity, lighting design and control, LED integration, technical infrastructure and AV. On site, the team coordinated local crews through installation, lighting calibration and broadcast readiness, on a programme that kept the two cities in step.

The renders also show a glass-walled Rudaw radio studio, with a curved presenter and guest desk in the same orange, looking out onto the newsroom.