World Cup 2018 booth – Saudi Arabia

The first sketches put two images side by side: a falcon’s wing and a football. VIPRO’s concept for a promotional booth celebrating the Saudi national team’s 2018 World Cup campaign grew out of combining them.

From sketch to ribbon

Sweeping white and green ribbons wrap the booth, curling up at their ends like the tip of a wing and echoing the curves of the tournament emblem. At the centre, a tree-like column rises from a circular floor graphic to carry a round canopy over the visitor area.

Drawing a crowd

A booth in a busy venue has seconds to catch attention and a small footprint to handle many visitors. The design answers with a long panoramic screen of the national team, legible from a distance, and round interactive tables in front of it where people can gather without blocking the view. Green and white run throughout, with clear positions for sponsor branding.

VIPRO’s role covered the visual theme, layout and interior design; construction was handled separately.