UTV – Stars on UTV set concept

Celebrity television needs one image the audience recognises at a glance. For Stars on UTV, VIPRO’s concept puts that image on a single wall.

One wall, one star

A neon-style Stars on UTV logo glows on a dark panel above a lit shelf, crossed by fine horizontal lines of light. It is designed as the programme’s signature shot, as strong in close-up as it is behind a guest.

A corner, not a stage

The rest of the proposal is deliberately compact: a corner set of pale wall planes washed in violet, vertical light slots and a back wall of framed screens, with a sofa and armchair around a low table for interviews. VIPRO developed the visual theme, layout and key elements as a concept package to guide construction and production; technical setup and implementation were outside its scope.